All corporate communications were revisited and brought inline with updated brand guidelines.Dar Guidelines
Our brief was to refresh the corporate brand guidelines of this global conglomerate celebrating its 50th anniversary via one of their main communication pieces – a printed, corporate profile. As the profile would be used in conjunction with existing collateral in proposal/qualification submissions, a visible relationship between the “next 50 years” and existing collateral needed to be conveyed.
The Next 50 Years The brief was to originate a design style for a new Corporate Profile which would showcase their wide areas of activities and expertise in a visually stimulating and exciting manner.
The Built Environment This 32 page profile showcases the firm’s wide area of activities – designing projects as varied as city-wide water supply systems, airports, bridges, hospitals, hotels, industrial plants, and telecommunications – in a visually stimulating yet unobtrusive manner allowing the focus to remain on projects.
Clean navigation, designed to work as a self running presentation or interactive.
A grouped, dynamic, Flash and XML-based application, which allows editors to create self-running or navigable slideshows. These grouped slideshow presentations house and show images, .swf files and .flv video files and feature over 30 templates with various sized- and placed combinations of images and video files.