Sky email marketing pages and email application, designed to capitalise on huge traffic and small real-estate.
Marketing pages design and UX
A move from SEO friendly to human friendly design layout (keep the SEO) means that now people can easily read and understand the information they searched for.
The challenge was surfacing the helpful, user focused information in an intuitive manner that allows for browsing and more in-depth fact finding.
Email page design and UX
As one of the busiest pages at Sky, content discovery is key, in addition to adding an article and video carousel to the top bar. The design and layout takes advantage of the fluid layout and utilising the right column for tips and programe planning information.