Sky launched a global video site designed to promote video views through an engaging and content optimised, viewing experience.

By exposing related video content from all sites across the Sky network of channels and shows, users move freely between them, consuming video content from all of Sky and increasing overall video views.

Work includes, namegen, identity, iconography, site design and fluid layout architecture. The last slide shows the video player itself, a player and skin that is currently being rolled out throughout Sky for all online, free to view video content.

Design and UX
Sit back or lean forward.
This is user-defined and targeted video content, designed to entice…
Introducing an immersive, personal screening experience.
This is related, click & play, editorial quality, freeview video, that drives users to and around Sky.

User Journey PDF


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