An Epicurian adventure.
Edible is a fashion food brand with westernized versions of foods eaten by hunter-gatherers worldwide. Thai curry crickets, reindeer pate, chocolate-covered “big-butt” ants are just a few of the products available through Edible’s distribution channels such as Selfridges in the UK and via the Edible website.
The brand ensures the continuation of indigenous peoples traditional ways of life through ethical direct sourcing, and offers customers an epicurian adventure around the globe.
I updated the brand and all products are gradually being further simplified and updated. In addition I was involved in creating an eco-brand to help protect endangered species the company encounters.
Design of updated packaging, Updated Identity.
Edible English Garden Range
Edible Eco identity and packaging